IntelliProvider™ is the flagship product in Roambox's content personalization product line. More and more powerful handsets enable the data services to cope with richer multimedia and infotainment content. Accordingly, customers can have more options when consuming data contents: a great deal of text contents, pictures, ring tones and games. In the future, as 3G widely spreads, customers will encounter more serious problems choosing the right contents they want. Nowadays there are many content providers who offer more than dozens of pages of contents. It is impossible for customers to look through each item in each page and do careful comparisons. This situation forces content provider to spend a huge amount of human efforts and money in promoting new contents. If not discovered effectively by interested customers, a lot of contents would fail to generate desirable revenue. Currently, some of the wireless content providers utilize "PUSH" technology to push the newest contents to customers. Though it somewhat helps, the newest content is not necessarily the content in which customers are really interested. Even worse, content without pertinence is very likely to trigger customer resentment, which would result in unsatisfactory outcome.

To address this problem, IntelliProvider™ personalization content recommendation platform helps our customers provide content services with full personalization. By tracking down customers' previous download-behaviors and recording customers' personal favorites and preferences, IntelliProvider™ can analyze and model the characteristics of terminal users' favorite contents. With our unique patent-pending technology, IntelliProvider™ can match customers against the contents they are interested in by retrieving key features from the contents and analyzing the behaviors of the customers with similar interests, and eventually realize specific content personalization for each customer.